An indispensable social media management tool, Hootsuite allows you to schedule posts across multiple platforms in advance, monitor your brand’s social media activity, and track key metrics to measure the success of your campaigns. With Hootsuite, you can also pivot your campaigns based on the feedback you get from social media.
2. Google Analytics
Google Analytics provides a wealth of information for understanding your website traffic and user behavior. Use its insights to determine the most effective sources of traffic, identify trends, and improve conversion rates. You can use it to see where your audience is coming from, which web pages are getting the most traffic, and whether your site is mobile-friendly.
SEMrush is a premium tool for SEO keyword research, competitor analysis, and backlink strategies. It provides valuable insights and metrics to help you and your team develop better strategies. With SEMrush, you can track your websites’ ranking for different keywords, identify new keyword opportunities, and keep tabs on your competition.
Canva allows you to easily create beautiful, professional-looking graphics for social media, blog posts, and other marketing collateral. It provides templates for social media posts, email headers, infographics, presentations, and more. Then, you can just drag-and-drop to customize any templates.
An email marketing platform, Mailchimp allows you to send emails to subscriber lists, create automated email campaigns, and track important metrics. It makes it easier to craft better emails through segmenting your lists. You can segment your email list by interests, activity, and preferences to better target your audience for each email campaign.
Are you using these essential digital marketing tools to their fullest potential? Using the right tools for the job can help you and your team get more done, make better decisions, and achieve better results with less work overall.