1. Instagram Reels
Instagram’s latest feature Reels lets users create short-form video content that can be entertaining and informative. Reels is a highly effective way to reach new audiences, and brands that start using the feature now will be ahead of their competitors.
2. Virtual Events
The pandemic has forced a shift to virtual events, putting video content at the forefront of digital marketing. From webinars to product launches, companies are taking advantage of live-streaming, videos, and engaging images to promote brand messages.
3. Social Commerce
Social commerce, specifically the “Shop Now” feature found on Facebook and Instagram, lets users purchase products directly from the social media platform. This feature combines the two most popular online activities – browsing social media and shopping. Savvy businesses are adding this feature to increase sales and simplify the customer journey.
Micro-influencers, also referred to as nano-influencers, have a smaller following but higher engagement rates than mega-influencers. Collaborating with micro-influencers is an effective way to promote products and services and build brand awareness without the hefty price tag.
5. User-Generated Content
By promoting user-generated content, businesses can generate authentic social proof that can influence and strengthen brand reputation. Including user-generated content in social media marketing can help create brand loyalty, relations, and customer advocacy.
Keep these five social media marketing trends in mind as you plan your digital marketing strategies for 2021. Stay ahead of your competitors by implementing new tools and technologies.