1. Segment Your List
One size does not fit all when it comes to email marketing. Group your subscribers by demographics, interests, behaviors, or purchase history to create targeted, personalized messages that speak directly to your audience’s needs. According to an Epsilon study, segmented emails had an open rate that was 29% higher than non-segmented campaigns.
2. Write Engaging Subject Lines
Your subject line determines whether your email will be opened or sent to the trash folder. A compelling and concise subject line that directly addresses what to expect in the email content is key. Avoid using ‘clickbait’ as it may harm your user’s trust or even get categorized as spam. Keep in mind that a majority of email opens happen on mobile devices, so keep your subject line under 50 characters.
3. Design for Mobile Devices
At least 70% of emails are opened on a mobile device, so it’s essential to optimize your email design for smaller screens. Use a simple, clean design, with clear calls to action and easily readable font type and size. Don’t forget to preview your email before sending it to ensure the layout is readable on mobile devices.
4. Include a Clear, CTA for Every Email
Every email you send needs to include a clear and concise call to action (CTA) that tells the reader what to do next. Make sure your CTA is visible and stands out, use action-filled words, and specify any time-sensitive deadlines. Utilize email marketing software to track clicks and conversions from your CTA.
What other tips do you have for successful email campaigns? Share them in the comments below. Don’t forget to implement the aforementioned tips in your next email campaign and let us know about your results.
Sources:
- The Importance of Email Segmentation in 2019
- 101 Email Subject Lines Your Subscribers Can’t Resist [2019]
- Mobile Email Marketing: Everything You Need to Know in 2021
Don’t let your email marketing be ignored. Use these tips to improve your campaigns and increase your conversions. Contact us today to learn how we can help you take your email marketing to the next level.