1. Segment your email list
Identify audiences based on interests, behavior, gender, location, and other relevant factors. Rather than send one broad message to your entire email list, you can tailor the content of your email campaigns to unique market segments, making your sales pitch much more effective. Segmented customer-oriented campaigns drive 77% higher email ROI than broadcast campaigns.
2. Personalization Matters
Show your subscribers that you value their business by personalizing your messages. Automated messages with personalized subject lines like the recipient’s name or addressing the recipient by their first name in the body of the email have open rates that are 29 percent higher than those with generic titles. Try segmenting your lists and personalizing each email to target recipients based on demographics, interests, location, and previous interactions.
3. Optimize Emails for Mobile Devices
The majority of people use smartphones or tablets to conduct online search queries. For businesses, this means your emails must be optimized for mobile devices. In fact, 61.9% of all email opens in March 2021 was on a mobile device. To ensure your email messages are formatted correctly for mobile devices, use templates and test your emails to make sure your messages are legible, readable, and easy-to-navigate on a mobile device.
4. Use a Clear Call-to-Action (CTA)
Using a compelling and illustrative call-to-action in your email campaigns makes the email experience more straightforward and helps customers fulfill the specified action you want. A clear call-to-action increases the chances that recipients will engage with your content and increase conversion rates. To be effective, your CTA should be visual, concise, and directive in nature (i.e., “Book now!” rather than “Learn More”).
Remember, using segmented emails, personalizing, mobile optimization, and clear CTAs are just a few ways to boost email marketing rates and achieve your business’s goals. Use these effective strategies immediately, to increase ROI and enjoy a growth in your email subscribers that lead to increased interaction, conversions and bottom-line.
- Campaign Monitor- Email Marketing New Rules for 2021
- Campaign Monitor – Segmentation Marketing Guide
- Business2Community – 10 Relevant Stats about Email Marketing in 2021
- Email Monks – Your Definitive Guide to Email Marketing for Mobile