1. Personalize Your Emails
Customers expect brands to know their preferences and interests. Personalization can increase open rates by 29% and improve click-through rates by 41%. Use customer data to:
- Include the customer’s name and personal details in the email
- Segment your email list based on customer demographics or purchase history
- Recommend related products or services tailored to the customer’s interests
2. Write Attention-Grabbing Subject Lines
Subject lines are the first thing customers see when they check their inbox. Crisp and eye-catching subject lines can help you win the race to the top of the inbox. Tips for writing subject lines include:
- Keep it short and sweet: 50 characters or less is optimal
- Use action words
- Pose a question or create a sense of urgency
- Test various subject lines to see what works best for your audience
3. Optimize Your Emails for Mobile
In 2021, 54% of email is opened on mobile devices. To ensure your emails look good on both mobile and desktop:
- Use a responsive email template to adjust design to different screen sizes
- Make sure text is large enough to read on a small screen
- Keep your design simple to avoid issues with loading on mobile devices
What other strategies have helped you improve email marketing performance? Let us know in the comments below!
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