1. Improved Visibility and Ranking
With 53.3% of all website traffic coming from organic search (BrightEdge), SEO is a key factor in ranking higher on search engine results pages. High rankings translate to increased visibility and traffic. Strategies for ranking include:
- Targeting relevant keywords
- Crafting quality content
- Technical SEO
- Local SEO
2. Enhanced User Experience
Google’s algorithm favors websites offering a quality user experience, including factors such as site speed, responsiveness, and relevant, organized content. Optimizing for user experience is, therefore, winning half the SEO battle.
3. Builds Brand Credibility
A higher ranking signals to users that your brand is an authority in its field. 75% of users never scroll past the first page of search results (HubSpot), strengthening the need for SEO to build brand credibility.
4. Increased Conversion Rates
SEO targets quality traffic. By focusing on users actively seeking your products or services, SEO helps increase conversions rates, ultimately leading to more business revenue.
SEO is no longer a stand-alone strategy. In 2023, it’s an integral component of the modern, successful online business. Do you agree with this outlook? Let us know your thoughts on the future of SEO!