1. Embracing Voice Search
Over 50% of online searches in 2023 are predicted to be voice searches. Customers are already using devices like Alexa, Google Home, and Siri for information discovery, and this will continue to grow. It’s time to optimize your content for voice search.
2. The Rise of AI and Chatbots
AI is dramatically altering the online shopping and customer service experience. With the growth of AI, we’ve seen an explosion of chatbots. Studies reveal that 80% of businesses plan to have chatbots by 2023. These digital assistants are delivering a seamless user experience, providing instant responses and offering thorough customer support.
Are these trends resonating with you?
3. Shoppable Posts
Shoppable social media posts are not new, but they’re rapidly gaining traction. As of 2023, almost all popular social media platforms, including Instagram and Pinterest, are offering this feature. These platforms are turning into mini marketplaces, and businesses are cashing in. With a single click, customers can go from observing an interesting product to purchasing it.
4. Personalization is King
The days of one-size-fits-all marketing are gone. In 2023, personalization reigns supreme. From personalized emails to curated content feeds, customers are starting to expect, and appreciate, hyper-targeted content. In fact, 91% of consumers prefer brands that offer personalized offers and recommendations.
With these emerging trends, there’s no time like the present to get your digital marketing strategies 2023-ready! Contact us today and let’s create a tailor-made digital marketing plan to help your business stay ahead in 2023.