1. Improved User Experience
When users visit a website that is not mobile-friendly, they often have to pinch, zoom, or scroll horizontally to see content. This can be frustrating and cause them to leave your site. A mobile-friendly design ensures that your website looks and functions just as well on mobile devices as it does on desktop computers. This improves the user experience and leads to higher engagement rates.
2. Boosted SEO Performance
Mobile-friendliness is a key factor in Google’s ranking algorithm. This means that a mobile-friendly website is more likely to appear at the top of search engine results pages (SERPs), resulting in increased visibility and traffic. In fact, Google announced in 2019 that they were switching to mobile-first indexing, meaning that they would use the mobile version of a site for indexing and ranking by default.
3. Increased Conversions
According to a study by Google, 74% of users are more likely to return to a mobile-friendly website, while on the other hand, 79% will leave and search for another site if they have a bad experience on a mobile site. A mobile-friendly design ensures that users can easily navigate your site and find the information they need. This improves the chances of them converting into leads, and thus increasing your sales.
Are you ready to make your website mobile-friendly? Whether you need a complete redesign or just some tweaks to your existing site, we can help. Don’t miss out on potential customers because of a poor mobile experience. Contact us today.